Editorial

ID: 9480

Authors: Rodrigo Leone.

Source: RAUnP - Revista Eletrônica do Mestrado Profissional em Administração da Universidade Potiguar, v. 5, n. 2, p. 7-7, April-September, 2013. 1 page(s).

Document type: Editorial (Portuguese)

The influence of psychological capital in well being of workers: a study with cash operators of supermarkets

ID: 10357

Authors: Warton Silva Souza, Gildemar Silva da Conceição.

Source: RAUnP - Revista Eletrônica do Mestrado Profissional em Administração da Universidade Potiguar, v. 5, n. 2, p. 9-21, April-September, 2013. 13 page(s).

Keyword: Organizational behavior , Psychological capital , Well being at work

Document type: Article (Portuguese) Show Abstract

Considering the complexity of the modern workplace that demands greater absorption and dedication on the part of their occupants. This study seeks to analyze the relationship between psychological capital and well-being at work of the cashier of the supermarket. Participants were 41 workers who worked in supermarkets in the Araguaína/TO city. As an instrument for data collection was used a self-report questionnaire consists of four scales that measured the variables of the research. This study aimed to present, interpret and discuss the relationships between variables, but also test the hypotheses regarding the proposed conceptual framework, through a cross-cutting research with a quantitative approach, which collected data were analyzed by applying techniques parametric statistical calculations of descriptive statistics: means, standard deviations and correlations, multivariate statistical calculations: analysis of multiple linear regressions method enter (SPSS software, version 18.0). The results showed that the levels of the three dimensions of well-being at work are correlated. It was confirmed also psychological capital as a predictor of direct dimensions of well-being at work job satisfaction and involvement with work. Finally, this study  showed that workers with high psychological capital tend to maintain links with their work and with their employing organization, which represent well-being at work.

The Economic Analysis of Investment aimed at biogas and fertilizer through anaerobic digestion in cattle management

ID: 10400

Authors: Stela Basso Montoro, David Ferreira Lopes Santos, Jorge De Lucas Junior.

Source: RAUnP - Revista Eletrônica do Mestrado Profissional em Administração da Universidade Potiguar, v. 5, n. 2, p. 23-34, April-September, 2013. 12 page(s).

Keyword: Analysis of Economics , Biodigester , Biomass energy , Cattle , Options Theory

Document type: Article (Portuguese) Show Abstract

This study examines the feasibility of deploying digesters for treating waste from cattle at different scales considering under perspective economical. This is a descriptive exploratory research based on case study method on a rural property in the State of São Paulo. The techniques of DCF and Real Options were used for economic analysis. It was observed that the system of biogas and biofertilizer presents economic feasibility in feedlot cattle systems with more than 200 cattle using real options may be incorporated as a tool to assist in the expansion of the system, which increases the initial wealth owner. Thus, the results confirm the economic importance of this system of waste treatment that simultaneously preserves the environment, generates renewable energy and subsidizes inputs to the rural property.

Management in IFES : the reasons that determine the doctor as a manager – The approach under the perspective of individual skills

ID: 10401

Authors: Jairo Carvalho Guimarães.

Source: RAUnP - Revista Eletrônica do Mestrado Profissional em Administração da Universidade Potiguar, v. 5, n. 2, p. 35-47, April-September, 2013. 13 page(s).

Keyword: Competitiveness , Doctorate , IFES , Management , Skills

Document type: Article (Portuguese) Show Abstract

The purpose of this paper is to discuss the management in Federal Institutions of Higher Education (IFES) under the assumption that a doctor gathers better conditions to drive a campus against a set of competencies that holds compared to professional supposedly devoid of this academic title. How to manage a campus IFES requires certain skills and qualifications, we find the clipping done – Campi IFES Northeast – the doctor must be psychologically prepared, administratively trained and committed operationally, without necessarily being formed in Management – although it is recognized that this ideal formation in order to better ensure the desired results in driving the unit. Theories of learning, knowledge, skills, competitiveness and culture help to sustain the reflections of t he essay.

Planned furniture: a study on the supply chain in the context of innovation

ID: 10404

Authors: Carla Christianne Magno Lucas Aff, Richard Medeiros de Araújo.

Source: RAUnP - Revista Eletrônica do Mestrado Profissional em Administração da Universidade Potiguar, v. 5, n. 2, p. 49-62, April-September, 2013. 14 page(s).

Keyword: Business Logistics , Innovation , Planned Furniture , Supply Chain

Document type: Article (Portuguese) Show Abstract

This study aimed to understand the innovation of two companies of planned furniture manufacturers located in Natal, Rio Grande do Norte, modeled on the Radar Innovation. The methodology used was the case study within a qualitative approach, coupled with the application of two data collection instruments, whose interpretative analysis intended to highlight the innovative attitudes adopted by companies in relation to the transport and logistics costs to  inventories of raw - materials and products, covering the period of last three years. Among the main results has been about recognizing innovation and its importance as a differentiating factor in the maintenance market and the needs of adoption by companies of more effective mechanisms of control of inventories of raw - materials and transportation costs and finished products to customers. We conclude that organizations should systematize the practice of innovation - the logistics, as a means and not an end enterprise. It was evident also that the focus should be beyond the process in the supply chain, the  customer  base is and its importance in the area.

Quality of work life: a study on evaluation in prison security guards

ID: 10566

Authors: Jonathan Silva de Oliveira, Fábio Walter, Marco Aurélio Benevides de Pinho, Tânia Nobre Gonçalves Ferreira Amorim.

Source: RAUnP - Revista Eletrônica do Mestrado Profissional em Administração da Universidade Potiguar, v. 5, n. 2, p. 63-77, April-September, 2013. 15 page(s).

Keyword: Motivation , Prison security agents , Quality of work life

Document type: Article (Portuguese) Show Abstract

The purpose of this study was to analyze the perception of Prison Security Agents (ASPs) from prisons of the Great João Pessoa on the Quality of Work Life (QWL). The survey was based on the theoretical model on QWL Walton (1973), which has 08 (eight) conceptual categories of Quality of Working Life. This research has as its objectives, descriptive character, using the method of case study and the application of a questionnaire as an instrument of data collection. The analysis of this data is both a quantitative and qualitative research. Of the eight criteria studied only one (work and total space of life), reached an evaluation that can be considered positive. The answers given by ASPs also betray a lack of investment in the sector, either through mismanagement or lack of priority on public safety. The work discusses the importance of professional management of prisons, aiming to enhance the career professionals of the Secretariat, who have the experience and the opportunity for growth and wage professional of servers, which can increase their motivation.

Satisfaction and attractiveness: as young audience rating the malls

ID: 10567

Authors: Domingos Fernandes Campos, Francisco Alberto Cavalcante Lundberg.

Source: RAUnP - Revista Eletrônica do Mestrado Profissional em Administração da Universidade Potiguar, v. 5, n. 2, p. 79-97, April-September, 2013. 19 page(s).

Keyword: Attractiveness factors , Importance performance matrix , Quality service , Shopping centers

Document type: Article (Portuguese) Show Abstract

This paper analyses the attractiveness factors of shopping malls from young shoppers’ perspective. The study was carried out through a survey of 829 customers, college students, in Natal, Brazil. Questionnaires were applied to collect data on users' perceptions regarding the importance of the attributes and performance of the two busiest shopping malls. The factors were ranked according to their importance. Based on importance performance matrix, is carried out a comparative analysis, identifying competitive advantages among the malls evaluated. In the end, by a factor analysis, variables were condensed into a smaller number of explanatory dimensions of the phenomenon. Results confirmed the existence of important gaps between customers’ expectations and the level of service offered by shopping centers.

The Digital TV in Brazil: scientific studies x application on the market

ID: 10568

Authors: Nara Idelfonso Souto, Cláudio Márcio Campos de Mendonça.

Source: RAUnP - Revista Eletrônica do Mestrado Profissional em Administração da Universidade Potiguar, v. 5, n. 2, p. 99-108, April-September, 2013. 10 page(s).

Keyword: Digital exclusion , Interactivity , Marketing , TVDI

Document type: Article (Portuguese) Show Abstract

Introduction of digital interactive TV is marking a new stage in Brazilian television. This research aimed to make a relation between academic expectations and local consumer market about IDTV, focusing on social digital exclusion and new markets approaches, and evaluates the differences between scientific approach and practical view. To obtains relevant information a review in literature was done, parallel to a qualitative interviews with characters that represent academics and commercial areas that are involved in IDTV implementation process. Results point that the Federal government needs to support this new way to watch TV, promoting strategies that make this technology accessible to the majority of population, reducing the digital exclusion. We discuss the possibilities to use this them for marketing approaches, IDTV impose that marketing companies recycle their ideas, and make a adaptation to the news perspectives that arises with this new technology.

Falando de Serviços: um guia para compreender e melhorar os serviços em empresas e organizações - (Nóbrega, Kleber - 2013)

ID: 10569

Authors: Cintia dos Reis Barreto.

Source: RAUnP - Revista Eletrônica do Mestrado Profissional em Administração da Universidade Potiguar, v. 5, n. 2, p. 111-112, April-September, 2013. 2 page(s).

Document type: Book Review (Portuguese)

Entrevista com o Prof. Dr. Rodrigo José Guerra Leone

ID: 10570

Authors: Marcos Yamamoto.

Source: RAUnP - Revista Eletrônica do Mestrado Profissional em Administração da Universidade Potiguar, v. 5, n. 2, p. 115-116, April-September, 2013. 2 page(s).

Document type: Other (Portuguese)