Research impact – How to Deal with It? Editorial Impact Series part 3

ID: 62298

Autoria: Luisa Veras de Sandes-Guimarães, Flavio Hourneaux Junior.

Fonte: RAUSP Management Journal, v. 56, n. 1, p. 2-8, Janeiro-Março, 2021. 7 página(s).

Tipo de documento: Editorial (Inglês)

The Use of Social Media in the B2B Sales Process: A Meta Synthesis

ID: 62299

Autoria: Graziela Perretto Rodrigues, Adriana Roseli Wünsch Takahashi, Paulo Henrique Muller Henrique Prado.

Fonte: RAUSP Management Journal, v. 56, n. 1, p. 9-23, Janeiro-Março, 2021. 15 página(s).

Palavras-chave: Business-to-business , Meta-synthesis , Sales process , Social media

Tipo de documento: Artigo (Inglês) Ver Resumo

Purpose – The purpose of this study is to understand how business-to-business organizations use social media during the sales process. Design/methodology/approach – The meta-synthesis steps methodology (Hoon, 2013) was applied. Findings – This study presents a theoretical framework and contributes to improved understanding of how business can use social media in the sales process stages. The results allow identifying stages, discussing the integration between marketing and sales and generating benefits for the organization. Originality/value – The proposed framework helps in understanding the previously performed fragmented studies. This study shows that social media use not only influences the sales process stages and increases the benefits to the business but also works as a mediator in the relation between sales process stages and identified benefits.

Reforming Theory of Planned Behavior to Measure Money Management Intention: A Validation Study Among Student Debtors

ID: 62300

Autoria: Chinun Boonroungrut, Fei Huang.

Fonte: RAUSP Management Journal, v. 56, n. 1, p. 24-37, Janeiro-Março, 2021. 14 página(s).

Palavras-chave: Intention , Money management , Planned behavior , Validation

Tipo de documento: Artigo (Inglês) Ver Resumo

Purpose – This study aims to validate the money management intention screening questionnaire under the framework of theory of planned behavior, which includes attitude, subjective norms, perceived behavioral control and intention. Design/methodology/approach – A total of 919 undergraduate students with loans were randomly selected and grouped into four sub-studies to address the psychometric properties of the imposed structure. The item–object congruence, confirmatory factor analysis (CFA), test–retest reliability method and other statistical tests were carried out for item selection and confirmation. Two self-reported measures, namely, Saving Behavior Scale and Short Dark Triad (SD3-Thai version), were applied for the measure concurrent validation. Findings – The final 12 items with four-component structures were deemed reliable and generally valid in university students with loans, with CFA results indicating good fit indices (x 2=96.44, df=43; CFI = 0.96; GFI = 0.94; RMSEA = 0.06). The test–retest method indicated values between 0.66 (subjective norm) and 0.71 (attitude). Machiavellianism from SD3-TH and saving attitude from the Saving Behavior Scale showed the strongest significant relation among the items. The abbreviation of the 12-item structure was labeled in the Money Management Intention Questionnaire (MMIQ-TPB). Research limitations/implications – This study provided a reliable and valid substantial structure for identifying money management intention. However, there was a consideration that MMIQ-TPB questions referred to cognitive influences through intention; thus, it was designed to cover the intended preparation and not in the action stage. Practical implications – Great money management practically predicts a lower likelihood of being in debt. Attentive educators or loan providers can thus benefit from this alternative structure as a screening scale for identifying risky cognitive mismanagement. Social implications – The evidence provided in this study highlights the possibility of identifying students who necessarily need a program to improve their monetary management skills during their studying periods. Policymakers could address this problem at the first stage of the general mode in the loan providing operation. Originality/value – This study bridges the gap in the literature on financial behavioral changes for establishing money management intention among undergraduate students with loans. Furthermore, it confirms the advantages and disadvantages of having certain dark personality traits in a financial context.

Enabling Design Characteristics and Budget Usefulness

ID: 62301

Autoria: Daniel Magalhães Mucci, Fábio Frezatti, Diógenes de Souza Bido.

Fonte: RAUSP Management Journal, v. 56, n. 1, p. 38-54, Janeiro-Março, 2021. 17 página(s).

Palavras-chave: Budgeting , Budgeting usefulness , Enabling-coercive framework , Middle managers

Tipo de documento: Artigo (Inglês) Ver Resumo

Purpose – This study aims to investigate the influence of budgeting design characteristics on perceived budgeting usefulness, based on the enabling-coercive framework. Design/methodology/approach – This paper develops a survey in one large publicly-listed Brazilian company that operates in the electric utility industry. The sample comprises 75 middle managers from different areas of this organization. This study uses structural equation modeling as the data analysis method. Findings – The results indicate that internal and global transparencies determine middle managers’ perceptions of budgeting usefulness, while no relationship was found for repair capacity and flexibility characteristics. This paper shows that managers, when provided with global and internal transparencies and independently of their level discretion regarding target revisions or the reallocation of resources, perceive budgeting systems as being useful for decision-facilitating and decision-influencing roles. Practical implications – The findings might be relevant for budgeting professionals to review or design the budgeting system in terms of dribbling potential flaws and increasing its use in the organization. Originality/value – The study explores the multidimensionality of the enabling-coercive budgeting design construct. This study provides a theoretical contribution to the literature by showing that budget alignment, integration, learning and information sharing are relevant such that an organization could improve the assertiveness using budgeting systems. Besides, this paper provides an opposing view about the supposed relation between flexible budgeting design and budgeting usefulness. Frequently, some management directions are offered by the literature and no guarantee is provided in terms of the connection

Firms’ Legitimation through Corporate Governance and its Association with Risk and Return in Brazil

ID: 62302

Autoria: Kléber Formiga Miranda, Jefferson Ricardo do Amaral Melo, Orleans Silva Martins.

Fonte: RAUSP Management Journal, v. 56, n. 1, p. 55-70, Janeiro-Março, 2021. 16 página(s).

Palavras-chave: Corporate governance , Legitimacy , Return , Risk

Tipo de documento: Artigo (Inglês) Ver Resumo

Purpose – This study aims to examine the listing of firms at the highest corporate governance level of the Brazilian stock exchange (B3) as a means of legitimation and its relationship with risk and return on investment. Design/methodology/approach – This paper analyzes 205 companies from 2010 to 2019, in which firms listed at the Novo Mercado level were compared with groups composed of other firms traded on B3. Findings – The main results demonstrate that a listing at the supposedly higher level of corporate governance in Brazil does not indicate lower risk, a higher return or even a better risk-return ratio. Research limitations/implications – The findings are restricted to this sample, representing the association identified between the analyzed phenomena and not a cause-effect relationship. Practical implications – The highest level of corporate governance in Brazil brings together firms that present a higher risk (at least systematic) and lower returns (at least financial) because they seek to legitimize themselves in the market as firms committed to better management practices. Social implications – These findings are useful to investors, the stock exchange, regulatory agents and the companies themselves to reflect on the purpose and usefulness of different levels of corporate governance in Brazil. Originality/value – This study differs from the others that relate corporate governance to risk or return because it does not deal individually with corporate governance practices, but rather the phenomenon that is listed in a special governance level, created by the stock exchange, serving as a kind of seal legitimation.

Work-Nonwork Conflict: An Urgent Situation for Brazilian Women

ID: 62303

Autoria: Érica Custódia de Oliveira, Tania Casado.

Fonte: RAUSP Management Journal, v. 56, n. 1, p. 71-87, Janeiro-Março, 2021. 17 página(s).

Palavras-chave: Men , Women , Work-nonwork conflict

Tipo de documento: Artigo (Inglês) Ver Resumo

Purpose – Going further on a broad understanding of nonwork besides family, this study aims to analyze differences between women and men considering work-nonwork conflict (WNWC) in the Brazilian context, investigating time spent in eight nonwork dimensions and the dimensions more affected. Design/methodology/approach – The study was quantitative and descriptive. A survey was conducted, based on a validated WNWC scale. The sample consisted of 338 professionals working in Brazil. Data analysis was conducted through descriptive statistics and analysis of variance. Findings – Compared to men, women declare higher levels of WNWC considering the eight nonwork dimensions, present greater differences in stress-based conflicts and in more collective dimensions and have marriage or no children associated with moreWNWC. Research limitations/implications – The study highlights the need to include more nonwork aspects into career and management studies to influence organizational practices and individual choices. The main limitation is the non-probabilistic sample (results not generalizable). Practical implications – Know more about WNWC will help organizations to improve lives by creating practices and a cultural environment to preserve women’s and men’s nonwork times. It may also help people to choose places to work for, matching their nonwork needs. Social implications – The study reinforces demands from new family arrangements, more couples in dual-career and an aging society: organizations must prepare to have workers that want or need to dedicate time to other interests besides family or children. Originality/value – It goes further on a broad understanding of nonwork besides family to understand WNWC and how it may affect differentlymen and women.

The Influence of Dynamic Capabilities on Startup Growth

ID: 62642

Autoria: Emidio Gressler Teixeira, Gilnei Luiz de Moura, Luis Felipe Dias Lopes, Diego Antonio Bittencourt Marconatto, Adalberto Américo Fischmann.

Fonte: RAUSP Management Journal, v. 56, n. 1, p. 88-108, Janeiro-Março, 2021. 21 página(s).

Palavras-chave: Dynamic capabilities , Innovation , Services , Small business growth , Startups

Tipo de documento: Artigo (Inglês) Ver Resumo

Purpose – The purpose of this study is to analyze the relationship between dynamic service innovation capabilities (DSICs) and startup growth in an emerging country. Design/methodology/approach – This paper used a theoretical DSIC model to process data on 137 Brazilian startups, using a stepwise regression. Findings – Service startup growth is related to the capability of enterprises to understand market signals, learn from customers and design a scalable, repetitive and profitable business model. Research limitations/implications – Despite the innovative nature of startups, this paper found that technological and networking capacities are not a determinant of growth. Practical implications – Managers should commit themselves to improve their competence in terms of understanding market signals, even when they already have a consolidated business model, products and service offerings. The findings also function as a warning about the dangers of an excessive focus on technological capabilities. Social implications – Innovative startups, which achieve high growth create a disproportionate number of new jobs. Hence, by indicating the dynamic capabilities that are more conducive to firm growth, this paper contributes to society and the economy at large. Originality/value – The findings challenge the myth of technological capacity and networking skills as the main sources of startup growth. This paper shows that founders and managers of service startups who want to achieve rapid growth should concentrate more effort on other skills. Marketing competence and building scalable business models – abilities that are common to successful traditional firms – are more relevant for short-term growth than technological innovation.

Relational Attractiveness between Supplier-Customer in a Supply Chain

ID: 62643

Autoria: Rodrigo Soares Santana, Gustavo Hermínio Salati Marcondes de Moraes, Hermes Moretti Ribeiro da Silva.

Fonte: RAUSP Management Journal, v. 56, n. 1, p. 109-128, Janeiro-Março, 2021. 20 página(s).

Palavras-chave: B2B relationship , Brazil , Cooperativism , Relational attractiveness , Relationship marketing

Tipo de documento: Artigo (Inglês) Ver Resumo

Purpose – This study aims to evaluate the influence of factors attributed to relationship attractiveness between supplier and customer, from the supplier’s perspective. Design/methodology/approach – The empirical exercise was based on the use of multivariate data analysis with confirmatory factor analysis and a partial least squares approach to structural equation modeling. Findings – The study resulted in a robust model, with a high explanatory factor for the latent variable relational attractiveness and commitment was the most influential factor, followed by expected value and interorganizational trust. Research limitations/implications – Some limitations of the study can be highlighted: conducting research in a single cooperative and with a single audience; choosing a short-cycle supply chain, which may make it difficult to generalize to other industries; the cross-section nature of data also hinders the analysis to understand how the association between variables of interest may vary over time. Practical implications – The negative influence of interpersonal trust reinforces the importance of developing collaborative attitudes between parties, whereas the non-significant value for dependence (financial and volume dependence) shows this is not a risk factor for relational attractiveness in a supply chain. Such results provide evidence on how to develop relationship management between suppliers and customers that are part of the same supply chain. Social implications – It offers a new perspective for research in cooperatives, which still have no consensus on the motivating factors for members’ participation, including as evidence the results of the largest flower producing center in Latin America. The more a cooperative succeeds in increasing relational attractiveness, the greater the cooperative power and the ability to adapt to shocks and changes, which are fundamental factors for the success and longevity of the cooperative. Originality/value – The research presents a model that is comprehensive enough to fit in different contexts and consider its specific characteristics. Additionally, this paper has added in-depth information on the relational attractiveness relationships in the context of a developing country.

Narcissism, Risk and Uncertainties: Analysis in the Light of Prospect and Fuzzy-Trace Theories

ID: 62645

Autoria: Márcia Figueredo D’Souza, Gerlando Augusto Sampaio Franco de Lima.

Fonte: RAUSP Management Journal, v. 56, n. 1, p. 129-147, Janeiro-Março, 2021. 19 página(s).

Palavras-chave: Fuzzy-trace theory , Narcissism , Prospect theory

Tipo de documento: Artigo (Inglês) Ver Resumo

Purpose – This study aims to analyze the relationship between the nonpathological traits of narcissism and decisions under conditions of uncertainty and risk in light of the prospect (PT) and fuzzy-trace theories (FTT). Design/methodology/approach – This paper conducted an empirical-theoretical study with 210 Brazilian academics from the business area (accountants and managers), using a self-reported questionnaire to collect data. This paper analyzed the data through descriptive statistical techniques, correlation, test of hypotheses and logistic regression. Findings – The results point to a lower disposition of respondents to narcissistic traits, although the characteristics of self-sufficiency, authority, exploitation and superiority have been demonstrated. Most participants chose the sure gain in positive scenarios and risk in light of possibility of losses. However, those with high levels of narcissism showed higher propensity to make risky decisions, both in positive and negative scenarios. Research limitations/implications – The empirical results about risky decision-making behavior of individuals with narcissist traits spur further investigation on the impacts of attitudes and behaviors in organizations as they are affected by psychosocial factors. These attitudes and behaviors, reflected in administrative and financial reports, influence future decisions of investors. Originality/value – The interaction between the areas of business administration and psychology in regard to the effects of the narcissist personality trait and the FTT is both original and valuable for the business area. The simplest scenario based on the FTT theory can help eliminate issues around the interpretation and complexities of calculations regarding decision-making scenarios in PT format.