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Editorial

ID: 2716

Authors: Elaine Ferreira, Sidnei Vieira Marinho.

Source: Revista Alcance, v. 17, n. 3, p. 209-210, July-September, 2010. 2 page(s).

Document type: Editorial (Portuguese)

Culture in organizations and their diversities: analysis perspectives in light of the metaphor of the “Three Little Pigs”

ID: 2717

Authors: Alfredo Rodrigues Leite da Silva, Gelson Silva Junquilho, Alexandre de Pádua Carrieri.

Source: Revista Alcance, v. 17, n. 3, p. 211-225, July-September, 2010. 15 page(s).

Keyword: culture in organizations , integration , organizational diversity

Document type: Article (Portuguese) Show Abstract

The theory of roles and dramaturgy in the service encounter between physician and client

ID: 2718

Authors: Karine Bessa Porto Pinheiro, Ana Augusta Ferreira de Freitas, Adriana Carla Avelino Mazza.

Source: Revista Alcance, v. 17, n. 3, p. 226-237, July-September, 2010. 12 page(s).

Keyword: Physician-Client , Role Theory , Service Encounters

Document type: Article (Portuguese) Show Abstract

Artificial neural networks and psychographic segmentation in marketing

ID: 2719

Authors: Eduardo Tadayoshi Omaki, Francisco Ricardo Bezerra Fonsêca, Sérgio Carvalho Benício de Mello.

Source: Revista Alcance, v. 17, n. 3, p. 238-253, July-September, 2010. 16 page(s).

Keyword: Artificial Neural Network , Marketing , Psychographic segmentation , Risk perception

Document type: Article (Portuguese) Show Abstract

Organizational change and cultural impact: a case study of a corporate acquisition

ID: 2720

Authors: Luciana Fagundes Da Silveira, Fernando Coutinho Garcia.

Source: Revista Alcance, v. 17, n. 3, p. 254-264, July-September, 2010. 11 page(s).

Document type: Article (Portuguese) Show Abstract

Quality signaling through advertising – research proposals, managerial implications and future directions

ID: 2721

Authors: Clara Isabel Koetz, Cristiane Pizzutti dos Santos, Luís Carlos Yllana Kopschina.

Source: Revista Alcance, v. 17, n. 3, p. 265-277, July-September, 2010. 13 page(s).

Keyword: Advertising , Economics of Information , Quality signaling

Document type: Article (Portuguese) Show Abstract

The experience of having been an employee and the entrepreneur’s vision

ID: 2722

Authors: Sandra Regina da Rocha Pinto, José Roberto Gomes da Silva, Claudia Duarte Soares.

Source: Revista Alcance, v. 17, n. 3, p. 278-294, July-September, 2010. 17 page(s).

Keyword: competences , entrepreneurial skills , work relations

Document type: Article (Portuguese) Show Abstract

A framework for mass customization

ID: 2723

Authors: André Gustavo Carvalho Machado, Walter Fernando Araújo de Moraes.

Source: Revista Alcance, v. 17, n. 3, p. 295-311, July-September, 2010. 17 page(s).

Keyword: Customization levels , Enablers of mass customization , Strategies of mass customization

Document type: Article (Portuguese) Show Abstract

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