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Editorial

ID: 26327

Authors: Milton de Abreu Campanário.

Source: Revista de Administração e Inovação, v. 3, n. 1, p. 1-3, January-June, 2006. 3 page(s).

Document type: Editorial (Portuguese)

A proposal of a new scale to measure competence in marketing

ID: 26328

Authors: Áurea Helena Puga Ribeiro, Marcelo Nacif Rocha, Darly Fernando Andrade, Daniela Vilaça.

Source: Revista de Administração e Inovação, v. 3, n. 1, p. 5-20, January-June, 2006. 16 page(s).

Keyword: Competence in marketing , Competitiveness , Market performance

Document type: Article (Portuguese) Show Abstract

Applying the Means-End Chain Model operationalized through the Association Pattern Technique to understand music consumption

ID: 26329

Authors: Sérgio Ricardo Kaminski, Paulo Henrique Müller Prado, José Mauro da Costa Hernandez.

Source: Revista de Administração e Inovação, v. 3, n. 1, p. 21-38, January-June, 2006. 18 page(s).

Keyword: Association Pattern Technique , Means-End Chain Model , Music consumption , Personal values

Document type: Article (Portuguese) Show Abstract

Structure and internationalization: the case of Bematech S/A

ID: 26330

Authors: Gilnei Luiz de Moura, Edson Cezar Aguiar.

Source: Revista de Administração e Inovação, v. 3, n. 1, p. 39-55, January-June, 2006. 17 page(s).

Keyword: Authority , Internationalization , Organizational structure , Responsibility

Document type: Article (Portuguese) Show Abstract

At last, how strategies are built? The process of strategy formulation at a nonprofit organization

ID: 26331

Authors: Maurício Fernandes Pereira, Fabiana de Agapito, Rolando Juan Soliz Estrada, Martinho Isnard Ribeiro de Almeida.

Source: Revista de Administração e Inovação, v. 3, n. 1, p. 56-75, January-June, 2006. 20 page(s).

Keyword: Strategic Process , Strategies , Strategy formulation

Document type: Article (Portuguese) Show Abstract

Market job requirements for information technology professionals in Sao Paulo city

ID: 26332

Authors: Luiz Carlos de Oliveira Cecílio, Leonel Cezar Rodrigues.

Source: Revista de Administração e Inovação, v. 3, n. 1, p. 76-89, January-June, 2006. 14 page(s).

Keyword: Information Technology , Information Technology Professional , Professional profile

Document type: Article (Portuguese) Show Abstract

The role of the incubators in the local development: a case study

ID: 26333

Authors: Daielly Melina Nassif Mantovani, Roberta Aparecida Neves Granito, Douglas Garson Cabral, Maria Flávia Barbosa Leite.

Source: Revista de Administração e Inovação, v. 3, n. 1, p. 90-101, January-June, 2006. 12 page(s).

Keyword: Business incubators , Local development

Document type: Article (Portuguese) Show Abstract

Business intelligence and knowledge management as support practices for strategic decision making

ID: 26334

Authors: Alex A. Ferraresi, Silvio Aparecido dos Santos.

Source: Revista de Administração e Inovação, v. 3, n. 1, p. 102-114, January-June, 2006. 13 page(s).

Keyword: Business Intelligence , Knowledge Management , The Long Tail

Document type: Article (Portuguese) Show Abstract

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