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AUTOR Annaysa Salvador Muniz Kamiya

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No Lugar Certo, na Hora Certa: Revisão E Agenda de Pesquisa sobre Mobile Marketing com Base em Geolocalização

ID: 62825

Authors: Annaysa Salvador Muniz Kamiya, Diana Sinclair Pereira Branisso.

Source: Revista Brasileira de Marketing, v. 20, n. 2, p. 203-231, April-June, 2021. 29 page(s).

Keyword: Geolocation , Location-Based Marketing , Mobile Marketing , Retail , Traffic Acquisition

Document type: Article (English) Show Abstract

Brand Attachment Importance to Corporate Social Responsibility Causes Adherence

ID: 51949

Authors: Annaysa Salvador Muniz Kamiya, José Mauro da Costa Hernandez, Agnne Karoline S. Xavier, Débora Beserra Ramos.

Source: Revista de Administração de Empresas, v. 58, n. 6, p. 564-575, November-December, 2018. 12 page(s).

Keyword: attitude toward the cause , brand attachment , brand­cause congruence , Corporate social responsibility , experiment

Document type: Article (Portuguese) Show Abstract

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