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AUTOR Artur Machado da Motta

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Fênix Smiles - The Smiles Loyalty Company Case

ID: 54124

Authors: Rafael Silva Guerreiro, Dimária Silva e Meirelles, Artur Machado da Motta, Vérica Freitas de Paula, Verônica Freitas de Paula.

Source: Administração: Ensino e Pesquisa, v. 20, n. 2, p. 450-487, May-August, 2019. 38 page(s).

Keyword: Business model , Coalition program , Competitive strategy , Fidelity program , Marketing

Document type: Teaching Case (Portuguese) Show Abstract

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