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AUTOR Catalina Gutierrez-Leefmans

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How Are Dynamic Capabilities and Digital Marketing Related? A Reflection from Literature

ID: 53614

Authors: Catalina Gutierrez-Leefmans, Rosa María Nava-Rogel, Maria Andrea Trujillo-Leon.

Source: Revista Eletrônica de Estratégia & Negócios, v. 11, n. 3, p. 265-283, September-December, 2018. 19 page(s).

Keyword: Digital Marketing , Digital Strategy , Dynamic Capabilitie , Dynamic Marketing Capabilities , Marketing Capabilities

Document type: Article (English) Show Abstract

Digital Marketing in Mexico: Exploratory Study of the Marketing Mix of SMES with Trust Seal

ID: 41726

Authors: Catalina Gutierrez-Leefmans, Rosa Maria Nava Rogel, Maria Andrea Trujillo-Leon.

Source: Revista Brasileira de Marketing, v. 15, n. 2, p. 207-219, April-June, 2016. 13 page(s).

Keyword: Digital marketing , Emerging countries , Marketing mix , Mexico , SMEs , Trust seal

Document type: Article (Portuguese) Show Abstract

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