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New Product Development Process: a Theoretical Model

ID: 58389

Authors: Claudio Baltazar Correa de Melo, Daniel Hank Miri, Cassiane Chais, Juliana Matte, Paula Patricia Ganzer, Eric Charles Henri Dorion, Pelayo Munhoz Olea.

Source: NAVUS - Revista de Gestão e Tecnologia, v. 10, n. 1, p. 1-13, January-December, 2020. 13 page(s).

Keyword: Competitive Intensity , Entrepreneurial Orientation , Inter-functional Integration , New Product Development Process Performance

Document type: Article (Portuguese) Show Abstract

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