ID: 54654
Authors:
Jeanne Rosalina Botelho Maciel, Eliane Cristine Francisco-Maffezzolli, Elaine Martins Nunes.
Source:
Turismo em Análise, v. 29, n. 3, p. 413-427, September-December, 2018. 15 page(s).
Keyword:
Authentic tourism , Place authenticity , Scale development
Document type: Article (Portuguese)
Show Abstract
The objective of this study was to extend the concept of authenticity to the context of places, to propose a measurement scale, and to analyze the influence of such construct on the consumers’ choices in a tourism context. The scale was developed in five steps: (1) literature review and qualitative research with tourism technicians and consumers for generating scale indicators; (2) item validation by marketing and tourism experts and the conceptual proposition; (3) first survey, with 152 cases, for exploratory factor analysis; (4) second survey, with 152 cases, for confirmatory analysis and to test the influence of this construct one tourist destinations selection; (5) last step, it contemplated a third survey with 196 cases suitable for external validation of the proposed scale. Two dimensions were identified as essences of the place authenticity: originality and tradition. Results show the suggested scale has a explanatory capacity of 76%. In addition, this new concept explains 21% of the influence on the choice of holiday destinations.
