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Integrating R&D and Marketing for Success in Product Innovation: An Experience by a Manufacturer of Cosmetic Raw Materials

ID: 45916

Authors: Eduardo Pinheiro Gondim de Vasconcellos, Fabiano Gregolin.

Source: Revista Brasileira de Estratégia, v. 10, n. 2, p. 299-312, May-August, 2017. 14 page(s).

Keyword: Innovation , Innovation Process , Integration between Departments , manufacturer , Marketing

Document type: Article (English) Show Abstract

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