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Organizational Values: A Bibliometric Analysis of Brazilian Academic Literature from 2000 to 2013 in Management Field

ID: 43234

Authors: Thiago Gomes Nascimento, Breno Giovanni Adaid Castro, Gabriel Porto Carvalho, Gisela Demo.

Source: Revista Organizações em Contexto, v. 12, n. 24, p. 37-64, July-December, 2016. 28 page(s).

Keyword: Bibliometrics , Brazilian production , Organizational value research agenda , Organizational values , State of the art

Document type: Article (Portuguese) Show Abstract

Market Share Dynamics during New Brand Launching in Routinely Purchased Product

ID: 39786

Authors: Rafael Barreiros Porto, Gabriel Porto Carvalho.

Source: Innovation and Management Review, v. 12, n. 4, p. 205-231, October-December, 2015. 27 page(s).

Keyword: Brand Dynamics , Branding , Market Share , Marketing , Product Introduction

Document type: Article (Portuguese) Show Abstract

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