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AUTOR Gabriel Sperandio Milanb

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Pricing Strategies and Levels and Their Impact on Corporate Profitability

ID: 44952

Authors: Deonir De Tonia, Gabriel Sperandio Milanb, Evandro Busata Sacilotob, Fabiano Larentis.

Source: RAUSP Management Journal, v. 52, n. 2, p. 120-133, April-June, 2017. 14 page(s).

Keyword: Business performance , Price strategies , Prices , Pricing , Pricing policy

Document type: Article (English) Show Abstract

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