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AUTOR Igor de Jesus Lobato Pompeu Gammarano

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  • Igor de Jesus Lobato Pompeu Gammarano (4)
  • Emílio José Montero Arruda Filho (3)
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Interaction and preference of online games users

ID: 61436

Authors: Igor de Jesus Lobato Pompeu Gammarano, Everaldo Marcelo Souza da Costa.

Source: Revista Pretexto, v. 21, n. 3, p. 120-136, July-September, 2020. 17 page(s).

Keyword: Jogos Online , Netnography , Social Interaction , Videogames , Virtual Social Networks

Document type: Article (Portuguese) Show Abstract

Follow me: Analysis of Constructions that Influence on Decision-Making of Followers on Digital Influencers in the Virtual Context

ID: 57621

Authors: Igor de Jesus Lobato Pompeu Gammarano, Everaldo Marcelo Souza da Costa, Sérgio Castro Gomes, Emílio José Montero Arruda Filho.

Source: InternexT - Revista Eletrônica de Negócios Internacionais da ESPM, v. 15, n. 2, p. 90-106, May-August, 2020. 17 page(s).

Keyword: Decision Making , Digital Influencers , Electronic Word-of-Mouth

Document type: Article (Portuguese) Show Abstract

Consumer Behavior of Wearable Technology: Characteristics that Influence Consumption Intention

ID: 51908

Authors: Lorena Renata Costa Cantanhede, Edgar José Pereira Dias, Igor de Jesus Lobato Pompeu Gammarano, Emílio José Montero Arruda Filho.

Source: REAd. Revista Eletrônica de Administração, v. 24, n. 3, p. 244-268, September-December, 2018. 25 page(s).

Keyword: Hedonism , Intention of consumption , Social value , Utilitarian value

Document type: Article (Portuguese) Show Abstract

Cross-cultural values of consumption for innovative technologies: preference and usability

ID: 31632

Authors: Igor de Jesus Lobato Pompeu Gammarano, Emílio José Montero Arruda Filho.

Source: Innovation and Management Review, v. 11, n. 2, p. 89-110, April-June, 2014. 22 page(s).

Keyword: Consumer’s Behavior , Innovation , Integrated Products , Netnography

Document type: Article (Portuguese) Show Abstract

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