ID: 33088
Authors:
Flaviane Souto Bolzan Medeiros, Juliana Velasquez de Medeiros, Élio Sérgio Denardin, Lisandra Taschetto Murini.
Source:
Revista Capital Científico - Eletrônica, v. 11, n. 3, p. 104-120, September-December, 2013. 17 page(s).
Keyword:
Social Marketing , Social Responsibility , Sustainability
Document type: Article (Portuguese)
Show Abstract
Currently, some companies in order to remain competitive in the market begin to develop strategies for sustainability and thus has pursued a "green identity" to show its concern for the environment and ecosystems. We know that sustainability is closely linked to the continuity of economic, social, cultural and environmental aspects of human society. Thus, the best way of combining profitability to the preservation of the planet is to offer products that do not pollute the environment and benefit disadvantaged communities, promoting sustainability and social responsibility. Thus, this paper aims to investigate the knowledge of environmental and sustainability activities related to the marketing of products in a cosmetics company in the view of its consultants. Regarding the methodology, the research is characterized the quantitative type, about the objectives is descriptive, being developed through a case study. Data collection was conducted through a questionnaire, composed of thirteen closed questions applied to consultants at a meeting of the group in the company, in October 2011. As a result, it was found that although sustainability is a very current topic, it is not yet explored the way the consultants could explore it, because these women do not know yet how to add this value to their sales.
