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The importance of market information as support for marketing decisions

ID: 5292

Authors: Cláudio Luiz Chiusoli, Marionei Pacagnan.

Source: Revista de Gestão, v. 16, n. 2, p. 83-100, April-July, 2009. 18 page(s).

Keyword: Marketing Activities , Marketing Decisions , Marketing Information System

Document type: Article (Portuguese) Show Abstract

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