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Differences and similarities among sampling methods in top of mind research: a comparative study

ID: 6489

Authors: Nancy Campos Mamede Pires, Elaine Cristina Arantes, Wesley Vieira da Silva, Heitor Takashi Kato.

Source: Revista Brasileira de Gestão de Negócios, v. 8, n. 22, p. 37-45, September-December, 2006. 9 page(s).

Keyword: Research methods , Sampling , Top of mind

Document type: Article (Portuguese) Show Abstract

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