ID: 35301
Autoria:
Paulo Frederico Paganini Oliveira Jr, Marlene Marchiori, Mario Nei Pacagnan.
Fonte:
Revista Brasileira de Estratégia, v. 8, n. 1, p. 0-0, Janeiro-Abril, 2015. 1 página(s).
Palavras-chave:
Collective Subject Discourse , Strategizing , Strategy as Practice
Tipo de documento: Artigo (Inglês)
Ver Resumo
This essay reflects on the CSD methodology in studies of the strategy as a social practice, considering as one of the main challenges the methodological procedures of this field of study. Firstly, the origin of the strategy is contextualized as a social practice, focusing then the CSD methodology, emphasizing the construction of collective thought and the presence of the subject-that-talk. It is reflected on the CSD as a possible method for strategizing research that reveals the social skills focused on the subject providing an understanding from social representations. From this discussion emerge approaches suggesting this methodology as a candidate for contribution to the research on this phenomenon because of its conceptual juxtapositions.
