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AUTOR Paulo Sidney Ferreira

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Nokia and gradiente: reflexes of a cooperative strategy on individual strategies in the digital products market

ID: 38567

Authors: Paulo Sidney Ferreira, Marcos Alberto Castelhano Bruno.

Source: Revista Ciências Administrativas, v. 13, n. 2, p. 292-302, July-December, 2007. 11 page(s).

Keyword: Digital Celular Phone , Joint Venture , Strategic Alliance

Document type: Article (Portuguese) Show Abstract

Strategies of business internacionalization in digital products. A Brazilian cellular telephony case

ID: 26887

Authors: Paulo Sidney Ferreira, Marcos Alberto Castelhano Bruno.

Source: Revista Ibero-Americana de Estratégia, v. 5, n. 2, p. 91-100, July-December, 2006. 10 page(s).

Keyword: Digital cellular telephony , Gradiente , Joint venture , Nokia , Strategist alliance

Document type: Article (Portuguese) Show Abstract

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