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Members’ Loyalty in a Credit Union

ID: 44156

Authors: Rodson Totola Rudio, Emerson Wagner Mainardes.

Source: Revista Pensamento Contemporâneo em Administração, v. 10, n. 4, p. 30-46, October-December, 2016. 17 page(s).

Keyword: Cooperative Enterprises , Loyalty , Relationship Marketing

Document type: Article (Portuguese) Show Abstract

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