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Fear, Risk Perception and Condom Use

ID: 52013

Authors: Ricardo Teixeira Veiga, Agnaldo Higuchi, Cátia Fabíola Parreira de Avelar.

Source: Revista Pretexto, v. 19, n. 4, p. 63-75, October-December, 2018. 13 page(s).

Keyword: Agreeableness , Aids , Condom use , Fear response , Public health programmes

Document type: Article (Portuguese) Show Abstract

Social Marketing Applied to Public Health: Definitions, Uses, Applications and Indicators of the Brazilian Scientific Production

ID: 42958

Authors: Sidimar Meira Sagaz, Deison Alencar Lucietto.

Source: Revista Pensamento Contemporâneo em Administração, v. 10, n. 3, p. 16-30, July-September, 2016. 15 page(s).

Keyword: Behavior , Health campaigns , Health promotion , Public Health , Social Marketing

Document type: Article (Portuguese) Show Abstract

Challenges of institutional communication and positioning in the tobacco market given sector restrictions

ID: 43378

Authors: Sheila Fernanda Candido, Flávio Régio Brambilla, Ciro Eduardo Gusatti.

Source: Revista Capital Científico - Eletrônica, v. 14, n. 3, p. 44-68, July-September, 2016. 25 page(s).

Keyword: Corporate Image , Institutional Communication , Marketing , Positioning , Tobacco

Document type: Article (Portuguese) Show Abstract

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