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A Good Relationship Starts at Home: The Influence of Personnel Management Policies on Relationship with Clients Orien

ID: 48503

Authors: Fernanda Bueno Cardoso Scussel, Natasha Fogaça.

Source: Revista Eletrônica Científica do CRA-PR, v. 4, n. 2, p. 36-52, July-December, 2017. 17 page(s).

Keyword: Human resources management , Market orientation , Relationship marketing , Relationship with clients

Document type: Article (Portuguese) Show Abstract

The Impact of Internal Marketing on the Market Orientation of Brazilian Companies

ID: 39975

Authors: Iara Dantas Cordeiro de Morais, Ana Maria Soares.

Source: Revista de Administração Contemporânea, v. 20, n. 2, p. 197-215, March-April, 2016. 19 page(s).

Keyword: Brazilian companies , human resources management , internal market orientation , internal marketing , market orientation

Document type: Article (Portuguese) Show Abstract

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