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An assessment of the relationship between fans’ passion and sponsoring brands in professional soccer

ID: 34088

Authors: Renata Gonçalves Santos Silva, Edar da Silva Añaña, Camila Elisa dos Santos Alves, Gustavo da Rosa Borges.

Source: Revista Eletrônica de Estratégia & Negócios, v. 7, n. 3, p. 63-90, September-December, 2014. 28 page(s).

Keyword: Brand Image , Sponsorship , Sports Marketing

Document type: Article (Portuguese) Show Abstract

Appreciative Inquiry in Non-Governmental Organizations and Strategic Planning: Theoretical and Empirical Discussion of a Case Study

ID: 8886

Authors: Rezilda Rodrigues Oliveira.

Source: Administração Pública e Gestão Social, v. 4, n. 2, p. 172-201, April-June, 2012. 30 page(s).

Keyword: 5-D Model , Movimento Pró-Criança , Sustainability in Non-Governmental Organizations

Document type: Article (Portuguese) Show Abstract

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