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Consumer Neuroscience and Neuromarketing: Theoretical Adoption Potential with the Application of Methods and Techniques in Neuroscience

ID: 47647

Authors: Helena Belintani Shigaki, Carlos Alberto Gonçalves, Carolina Pantuza Vilar dos Santos.

Source: Revista Brasileira de Marketing, v. 16, n. 4, p. 439-453, October-December, 2017. 15 page(s).

Keyword: Consumer Neuroscience , Methods and Techniques , Neuromarketing

Document type: Article (Portuguese) Show Abstract

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