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Paradigmatic Myopia and the Games of Truth in Marketing Research

ID: 46860

Authors: Matheus Lemos de Andrade, Ramon Silva Leite, Marcelo de Rezende Pinto, Georgiana Luna Batinga.

Source: Revista Brasileira de Marketing, v. 16, n. 3, p. 383-395, July-September, 2017. 13 page(s).

Keyword: Epistemology , Marketing Research , Paradigms , Qualitative Research

Document type: Article (Portuguese) Show Abstract

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