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The Female Image on Luxury Property Advertising: A Study Related to Brand Positioning

ID: 58377

Authors: Melina Abu Marrul, Antônio Rodrigues Albuquerque Filho, Maria Maciléya Azevedo Freire, Douglas Heimbecker.

Source: NAVUS - Revista de Gestão e Tecnologia, v. 9, n. 4, p. 161-176, October-December, 2019. 16 page(s).

Keyword: Brand positioning , Feminine image , Luxury real estate market

Document type: Article (Portuguese) Show Abstract

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