ID: 52056
Authors:
Andressa Ferreira Ramalho Leite, Suellen Alice Lamas, Wilker Ricardo de Mendonça Nóbrega.
Source:
Turismo: Visão e Ação, v. 21, n. 1, p. 65-80, January-April, 2019. 16 page(s).
Keyword:
Accommodation establishments , Competitiveness , Environmental Management System (EMS)
Document type: Article (Portuguese)
Show Abstract
The main objective of this article is to investigate whether the application of the Environmental Management System (EMS) contributes to competitiveness among the accommodation establishments surveyed in this study, to investigate whether there is a correlation between Environmental Management practices and the pricing of these accommodation services; and to see how these environmental practices are disclosed, as a competitive strategy in the market. The research method consists of bibliographic research and semi-structured interviews with the hotel managers of five hotels, all located in the Via Costeira of Natal-RN, which were selected because they implement environmental practices in their enterprises. The research is characterized as an exploratory descriptive study with a qualitative approach to the data obtained. It was found that the environmental management practices of these enterprises are associated with lower operating costs, but there is no direct correlation between these practices and the definition of the prices. Also, the publicizing of these practices are recognized as a competitive strategy in the local market.
