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Internationalization strategies and top of mind brand: the Sagatiba case

ID: 17694

Authors: Francisco Américo Cassano, Abrão Caro, Carlos Eduardo G. Saraiva Jr, Livia Rodrigues Silva, Rafael Martins Prado Oliveira, Marina Ramos Almeida.

Source: Revista de Negócios, v. 18, n. 4, p. 55-74, October-December, 2013. 20 page(s).

Keyword: corporative strategies , enterprises internationalization , Sagatiba , top of mind brand , western european consumers

Document type: Article (Portuguese) Show Abstract

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