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Fear appeal impact in cigarette packages: smokers’ perceptions related to antitobacco warning messages

ID: 11064

Authors: José Roberto Mota, Claudia Rosa Acevedo, Rejane Alexandrina Domingues Pereira do Prado, Julio Araujo Carneiro da Cunha, Marli Auxiliadora da Silva.

Source: Revista Eletrônica de Ciência Administrativa, v. 12, n. 2, p. 112-125, May-August, 2013. 14 page(s).

Keyword: Anti-smoking messages , Regulation of tobacco , Social Marketing , Tobacco

Document type: Article (Portuguese) Show Abstract

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