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PALAVRA-CHAVE envolvimento do consumidor

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  • Ana Lúcia Vitale Torkomian (1)
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Online Flow and e-Satisfaction in High Involvement Purchasing Processes

ID: 45181

Authors: Harrison Bachion Ceribeli, Helenita Rodrigues da Silva Tamashiro, Edgard Monforte Merlo.

Source: BASE - Revista de Administração e Contabilidade da UNISINOS, v. 14, n. 1, p. 16-29, January-March, 2017. 14 page(s).

Keyword: consumer involvement , e-commerce , e-satisfaction , online flow , online shopping experience

Document type: Article (English) Show Abstract

Persuasive Communication on the Internet via You Tube: Is It Possible to Increase Environmental Awareness and Consumer Engagement with Sustainability?

ID: 36645

Authors: Ernandes Rodrigues do Nascimento, Marconi Freitas da Costa, Karla Karina de Oliveira.

Source: Teoria e Prática em Administração, v. 5, n. 1, p. 1-24, January-June, 2015. 24 page(s).

Keyword: Consumer Engagement , Environmental Concern , Persuasive Communication , Sustainable Consumption

Document type: Article (Portuguese) Show Abstract

Product usability of network study: learning for business cooperation

ID: 32905

Authors: Cristina Nardin Zabotto, Sérgio Luís Silva, Ana Lúcia Vitale Torkomian.

Source: Perspectivas em Gestão & Conhecimento, v. 4, n. esp., p. 83-95, October, 2014. 13 page(s).

Keyword: Consumer involvement , Cooperation networks , Market Research , Products Usability , Sharing knowledge

Document type: Article (Portuguese) Show Abstract

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