No Lugar Certo, na Hora Certa: Revisão E Agenda de Pesquisa sobre Mobile Marketing com Base em Geolocalização

ID: 62825    |    Access: 130    |    Downloads: 17

Authors: Annaysa Salvador Muniz Kamiya, Diana Sinclair Pereira Branisso

Source: Revista Brasileira de Marketing, v. 20, n. 2, p. 203-231, April-June, 2021. 29 page(s).

Keyword: Geolocation, Location-Based Marketing, Mobile Marketing, Retail, Traffic Acquisition

Document type: Article (English)

Brand Attachment Importance to Corporate Social Responsibility Causes Adherence

ID: 51949    |    Access: 1025    |    Downloads: 143

Authors: Annaysa Salvador Muniz Kamiya, José Mauro da Costa Hernandez, Agnne Karoline S. Xavier, Débora Beserra Ramos

Source: Revista de Administração de Empresas, v. 58, n. 6, p. 564-575, November-December, 2018. 12 page(s).

Keyword: attitude toward the cause, brand attachment, brand­cause congruence, Corporate social responsibility, experiment

Document type: Article (Portuguese)