The importance of market information as support for marketing decisions
ID: 5292    |    Access: 2016    |    Downloads: 227
Authors: Cláudio Luiz Chiusoli, Marionei Pacagnan
Source: Revista de Gestão, v. 16, n. 2, p. 83-100, April-July, 2009. 18 page(s).
Keyword: Marketing Activities, Marketing Decisions, Marketing Information System
Document type: Article (Portuguese)