A Good Relationship Starts at Home: The Influence of Personnel Management Policies on Relationship with Clients Orien
ID: 48503    |    Access: 1012    |    Downloads: 176
Authors: Fernanda Bueno Cardoso Scussel, Natasha Fogaça
Source: Revista Eletrônica Científica do CRA-PR, v. 4, n. 2, p. 36-52, July-December, 2017. 17 page(s).
Keyword: Human resources management, Market orientation, Relationship marketing, Relationship with clients
Document type: Article (Portuguese)
The Impact of Internal Marketing on the Market Orientation of Brazilian Companies
ID: 39975    |    Access: 1650    |    Downloads: 488
Authors: Iara Dantas Cordeiro de Morais, Ana Maria Soares
Source: Revista de Administração Contemporânea, v. 20, n. 2, p. 197-215, March-April, 2016. 19 page(s).
Keyword: Brazilian companies, human resources management, internal market orientation, internal marketing, market orientation
Document type: Article (Portuguese)