O que os outros pensam sobre Marketing? A contribuição da disciplina para as ciências sociais Outros Idiomas

ID:
11067
Resumo:
Desenvolveu-se esta pesquisa exploratória, com pesquisadores de áreas relacionadas a Marketing, buscando analisar a utilização e interesse pelos conceitos teóricos de Marketing por outras disciplinas. Observou-se uma visão limitada sobre sua atuação, falta de consenso sobre seu status científico e baixo interesse das outras áreas. Diante disso, estimula-se a discussão sobre uma possível revisão de seu escopo, que poderia aprofundar seu conhecimento sobre Marketing Social, aproximar-se mais da Economia e explicar o Comportamento do Consumidor. Nos dois casos, precisa desenvolver mais sua teoria própria, contribuindo para alterar seu status científico e para a tão necessária interdisciplinaridade entre as Ciências Sociais.
Citação ABNT:
SILVEIRA, C. S.; ESTEVES, P. S.; ROSSI, C. A. V. O que os outros pensam sobre Marketing? A contribuição da disciplina para as ciências sociais. Revista Brasileira de Marketing, v. 12, n. 2, p. 49-69, 2013.
Citação APA:
Silveira, C. S., Esteves, P. S., & Rossi, C. A. V. (2013). O que os outros pensam sobre Marketing? A contribuição da disciplina para as ciências sociais. Revista Brasileira de Marketing, 12(2), 49-69.
Link Permanente:
http://www.spell.org.br/documentos/ver/11067/o-que-os-outros-pensam-sobre-marketing--a-contribuicao-da-disciplina-para-as-ciencias-sociais/i/pt-br
Tipo de documento:
Artigo
Idioma:
Português
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