Resumo:
A preocupação em determinar as características do exportador potencial
permeia toda a literatura sobre gerência de exportações, refletindo,
como seria de esperar, a preocupação, a nível prático, de melhor
orientar os programas nacionais de exportação. Ao dividir a literatura
sobre o comportamento exportador das empresas em 10 grandes áreas,
Bi1key inclui entre elas a determinação de perfis de exportadores,
atestando a importância do tema.
Resumo Inglês:
One hundred and fifty-two Brazilian companies that exported in 1978 were interviewed again six years later to determine the factors that were correlated with the continuance of exporting. The results indicated that those firms that had successfully continued to export during the period had different company characteristics and used different export management practices in 1978 than the ex-exporters, thus supparting the basic contention that it is possible to predict export performance. However, government incentives to induce exporting were negatively correlated with the continuance of exporting activities suggesting that the export activity was not intenalized by the firms using such incentives and thus raising important questions about the usefulness of such policies in Brazil.
Citação ABNT:
KERBEL, R.; ROCHA, A.; CHRISTENSEN, C. H. A determinação do exportador potencial. Revista de Administração Pública, v. 20, n. 2, p. 90-111, 1986.
Citação APA:
Kerbel, R., Rocha, A., & Christensen, C. H. (1986). A determinação do exportador potencial. Revista de Administração Pública, 20(2), 90-111.
Link Permanente:
http://www.spell.org.br/documentos/ver/14751/a-determinacao-do-exportador-potencial/i/pt-br
