Transferência reversa de conhecimento: um comparativo entre as subsidiárias de mercados emergentes e subsidiárias de mercados desenvolvidos Outros Idiomas

ID:
18401
Resumo:
O objetivo do artigo consiste em contrastar o impacto da rede interna e externa no processo de transferência reversa de conhecimento em subsidiárias estrangeiras no Brasil e de subsidiárias brasileiras no exterior. Em relação as subsidiária estrangeiras foram obtidas cento e setenta e duas empresas, quanto à base de dados referente às subsidiarias de empresas brasileiras, a amostra obtida foi de setenta e oito subsidiárias brasileiras no exterior. Os resultados mostram o impacto da rede para ambos os tipos de multinacionais, porém o mesmo não acontece com a integração.
Citação ABNT:
BEZERRA, M. A.; COSTA, S.; BORINI, F. M.; OLIVEIRA JÚNIOR, M. M. Reverse knowledge transfer: a comparison between subsidiaries of emerging markets and subsidiaries of developed markets. Revista Ibero-Americana de Estratégia, v. 12, n. 4, p. 67-90, 2013.
Citação APA:
Bezerra, M. A., Costa, S., Borini, F. M., & Oliveira Júnior, M. M. (2013). Reverse knowledge transfer: a comparison between subsidiaries of emerging markets and subsidiaries of developed markets. Revista Ibero-Americana de Estratégia, 12(4), 67-90.
Link Permanente:
http://www.spell.org.br/documentos/ver/18401/transferencia-reversa-de-conhecimento--um-comparativo-entre-as-subsidiarias-de-mercados-emergentes-e-subsidiarias-de-mercados-desenvolvidos/i/pt-br
Tipo de documento:
Artigo
Idioma:
Inglês
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