Antecedentes da importância de preço nas decisões de compra Outros Idiomas

ID:
1897
Resumo:
Este artigo analisa os antecedentes comerciais e sóciodemográficos da importância do preço nas decisões dos compradores. O estudo utiliza a regressão ordinal a fim de analisar os dados obtidos a partir de uma amostra aleatória de consumidores de produtos comprados com freqüência; as pesquisas com estes consumidores foram realizadas em lojas diferentes. Os resultados demonstram que o prazer de compra e a fidelidade à marca influenciam a importância do preço. No entanto, a responsabilidade pela compra (freqüência de compra) não demonstra relação significativa. Ademais, foram encontradas algumas características sóciodemográficas interessantes no contexto do estudo, as quais podem ser analisado em pesquisas futuras.
Citação ABNT:
DIAZ, I. M. R.; CATALUÑA, F. J. R. Antecedents of the importance of price in purchase decisions. Revista de Administração de Empresas, v. 51, n. 4, p. 370-381, 2011.
Citação APA:
Diaz, I. M. R., & Cataluña, F. J. R. (2011). Antecedents of the importance of price in purchase decisions. Revista de Administração de Empresas, 51(4), 370-381.
Link Permanente:
http://www.spell.org.br/documentos/ver/1897/antecedentes-da-importancia-de-preco-nas-decisoes-de-compra/i/pt-br
Tipo de documento:
Artigo
Idioma:
Inglês
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