The use of SMS technology as a tool for direct marketing Outros Idiomas

ID:
19717
Resumo:
This article deals with how a new telecommunications technology was adopted as a new direct marketing media, while at the same time discussing new technology adoption by the market, some aspects of the marketing of breakthrough technologies and more specifically direct marketing. SMS, or Short Messaging Service, is a technology breakthrough which enables text messages to be sent over mobile telephone systems. Everyday more and more companies are exploring the media to establish a closer contact with their clients, using it as a new direct marketing tool. Considering direct communication with clients over such a private channel as the mobile phone, some attention must be given regarding permission and privacy issues. Some input is given regarding the service itself, forwarding some examples of its use, including examples in Brazil. As with everything new, particularly when novelty involves technology, there must be a period for adaptation before widespread use. This article also discusses the process involved in the adoption of new technologies. The conclusion brings some input on the future of SMS.
Citação ABNT:
COSTA, D. H.; RODRIGUEZ, M. V. R. The use of SMS technology as a tool for direct marketing. REAd. Revista Eletrônica de Administração, v. 11, n. 2, p. 1-14, 2005.
Citação APA:
Costa, D. H., & Rodriguez, M. V. R. (2005). The use of SMS technology as a tool for direct marketing. REAd. Revista Eletrônica de Administração, 11(2), 1-14.
Link Permanente:
http://www.spell.org.br/documentos/ver/19717/the-use-of-sms-technology-as-a-tool-for-direct-marketing/i/pt-br
Tipo de documento:
Artigo
Idioma:
Inglês