Assegurando adequação estratégica de empresas que competem globalmente em alianças e redes: propondo o Arcabouço Global SNA (Strategic Network Analysis) Outros Idiomas

ID:
2400
Resumo:
Com vistas a sustentar sua vantagem competitiva no contexto de globalização e mudanças crescentes, mais e mais empresas estão competindo globalmente por meio de alianças e redes que as obrigam de adotar novos paradigmas e ferramentas gerenciais. No entanto, suas análises estratégicas raramente levam em conta as implicações estratégicas dessas alianças e redes, considerando suas características globais e relacionais, aparentemente, por falta de ferramentas analíticas adequadas. Este artigo contribui para as pesquisas que buscam preencher esta lacuna, ao propor o “Global Strategic Network Analysis — SNA — framework”. O objetivo deste é de auxiliar empresas que competem globalmente em alianças e redes na condução das suas avaliações estratégicas e tomadas de decisão com vistas a assegurar uma adequação estratégica dinâmica pela perspectiva ao mesmo tempo global e relacional.
Citação ABNT:
MACEDO-SOARES, D. V. A.Assegurando adequação estratégica de empresas que competem globalmente em alianças e redes: propondo o Arcabouço Global SNA (Strategic Network Analysis). Revista de Administração Pública, v. 45, n. 1, p. 67-105, 2011.
Citação APA:
Macedo-soares, D. V. A.(2011). Assegurando adequação estratégica de empresas que competem globalmente em alianças e redes: propondo o Arcabouço Global SNA (Strategic Network Analysis). Revista de Administração Pública, 45(1), 67-105.
Link Permanente:
http://www.spell.org.br/documentos/ver/2400/assegurando-adequacao-estrategica-de-empresas-que-competem-globalmente-em-aliancas-e-redes--propondo-o-arcabouco-global-sna--strategic-network-analysis-/i/pt-br
Tipo de documento:
Artigo
Idioma:
Português
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