A critic revision of the social marketing concept Other Languages

ID:
26681
Abstract:
In this article we propose a reflection on the Social Marketing concept, by means of its definition and application in Brazilian reality. Thus, we present the main definitions of marketing, social issues and Social Marketing, quoting some authors of the area. All analysis is done under a critic view of some authors that contributed very much for the marketing evolution: Philip Kotler, Marcos Cobra e Francisco Alberto Madia.
ABNT Citation:
NOMURA, J. M.; SOUZA, M. T. S. Uma revisão crítica do conceito de marketing social. Revista Ibero-Americana de Estratégia, v. 3, n. 1, p. 45-52, 2004.
APA Citation:
Nomura, J. M., & Souza, M. T. S. (2004). Uma revisão crítica do conceito de marketing social. Revista Ibero-Americana de Estratégia, 3(1), 45-52.
Permalink:
http://www.spell.org.br/documentos/ver/26681/a-critic-revision-of-the-social-marketing-concept/i/en
Document type:
Artigo
Language:
Português