Título Inglês:
Persuasion with case studies
Resumo:
Nicolaj Siggelkow (siggelkowwharton.upenn.edu) is an associate professor of management at the Wharton School, University of Pennsylvania. His research focuses on the strategic and organizational implications of interactions among a firm’s choices of activities and resources. His work analyzes organizational design, the evolution of firms’ systems of choices, and firms’ adaptations to environmental changes. He received his Ph.D. in business economics from Harvard University.
Resumo Inglês:
Nicolaj Siggelkow (siggelkowwharton.upenn.edu) is an associate professor of management at the Wharton School, University of Pennsylvania. His research focuses on the strategic and organizational implications of interactions among a firm’s choices of activities and resources. His work analyzes organizational design, the evolution of firms’ systems of choices, and firms’ adaptations to environmental changes. He received his Ph.D. in business economics from Harvard University.
Citação ABNT:
NICOLAJ SIGGELKOW, Persuasion with case studies. Revista Eletrônica de Estratégia & Negócios, v. 1, n. 1, p. 1-9, 2008.
Citação APA:
Nicolaj siggelkow, (2008). Persuasion with case studies. Revista Eletrônica de Estratégia & Negócios, 1(1), 1-9.
Link Permanente:
http://www.spell.org.br/documentos/ver/29854/persuasion-with-case-studies/i/pt-br
