A dinâmica dos fatores causais na evolução de subsidiárias de multinacionais: a IBM no mercado brasileiro Outros Idiomas

ID:
30378
Resumo:
A revisão da literatura de tipologias e desenvolvimento de subsidiárias de multinacionais aponta para a existência de um descompasso entre a maneira de se conceber e ou operacionalizar a evolução da subsidiária e os grupos de fatores causais que atuam neste processo. Enquanto a evolução é usualmente concebida a partir de um enfoque dinâmico, os grupos de fatores causais são enquadrados estaticamente. Tendo este descompasso como ponto de partida, o objetivo do presente trabalho é analisar a dinâmica dos grupos de fatores causais na evolução de uma subsidiária de multinacionais. Com base no estudo de caso da evolução da subsidiária brasileira da IBM, os resultados indicam que a manifestação dos grupos de fatores de causais é mais complexa do que a retratada pela literatura, estando sujeita a três propriedades: combinação, frequência e posição temporal.
Citação ABNT:
REZENDE, S. F. L.; CORREA, P. W.; VERSIANI, ?. F. A dinâmica dos fatores causais na evolução de subsidiárias de multinacionais: a IBM no mercado brasileiro. InternexT - Revista Eletrônica de Negócios Internacionais da ESPM, v. 9, n. 1, p. 1-21, 2014.
Citação APA:
Rezende, S. F. L., Correa, P. W., & Versiani, ?. F. (2014). A dinâmica dos fatores causais na evolução de subsidiárias de multinacionais: a IBM no mercado brasileiro. InternexT - Revista Eletrônica de Negócios Internacionais da ESPM, 9(1), 1-21.
Link Permanente:
http://www.spell.org.br/documentos/ver/30378/a-dinamica-dos-fatores-causais-na-evolucao-de-subsidiarias-de-multinacionais--a-ibm-no-mercado-brasileiro/i/pt-br
Tipo de documento:
Artigo
Idioma:
Português
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