Título Inglês:
Structural Equation Modeling with the Smartpls
Resumo:
O objetivo deste artigo é a apresentação de um exemplo de forma mais didática de um da modelagem de Equações Estruturais com o software SmathPLS 2.0 M3. O referido programa usa o método de Mínimos Quadrados Parciais e busca atender situações muito frequentes na pesquisa de Marketing: Ausência de distribuições simétricas das variáveis mensuradas, teoria ainda em fase inicial ou com pouca “cristalização”, modelos formativos e/ou quantidade menor de dados. O uso crescente do SmatPLS vem mostrado a robusteza e aplicabilidade do modelo nas pesquisas da área.
Resumo Inglês:
The article objective is to present a didactic example of the Structural Equation Modeling with the software SmartPLS 2.0 M3. The program mentioned uses the method of Partial Lease Square and seeks to serve the very frequent situations observed in marketing research: Absence of symmetric distributions of the variables measured a theory still in its beginning phase or still with little “consolidation”, formative models and/or a lesser amount of data. The growing use of SmartPLS has demonstrated its robustness and applicability of the model in the areas that are being studied.
Citação ABNT:
RINGLE, C.; SILVA, D.; BIDO, D. S. Modelagem de Equações Estruturais com utilização do Smartpls. Revista Brasileira de Marketing, v. 13, n. 2, p. 54-71, 2014.
Citação APA:
Ringle, C., Silva, D., & Bido, D. S. (2014). Modelagem de Equações Estruturais com utilização do Smartpls. Revista Brasileira de Marketing, 13(2), 54-71.
DOI:
10.5585/remark.v13i2.2717
Link Permanente:
http://www.spell.org.br/documentos/ver/31081/modelagem-de-equacoes-estruturais-com-utilizacao-do-smartpls/i/pt-br
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