O uso da Internet em surveys: oportunidades e desafios Outros Idiomas

ID:
31408
Resumo:
Este artigo discute o uso da Internet nas pesquisas de levantamento de dados (surveys), tratando das questões que são exclusivas deste meio e daquelas comuns a outros ambientes de pesquisa, mas que apresentam particularidades quando no ambiente online. Inicialmente discutem-se quatro tipos de erros, que costumam estar presentes em surveys – erros de cobertura, amostragem, não resposta e mensuração – e quais as causas e manifestações específicas destes no ambiente online, bem como as formas de se lidar com eles. Em seguida, discute-se o impacto do formato do questionário sobre a qualidade das respostas. Questões éticas como a garantia de confidencialidade e de anonimato são abordadas. Este material poderá ser útil a pesquisadores brasileiros – que poderão tirar proveito das potencialidades do novo meio ao mesmo tempo em que evitam suas “armadilhas” – uma vez que reúne um conjunto de orientações conceituais e práticas para o uso de web surveys que, de outra forma, somente se encontram disponíveis em diversos trabalhos isolados ou em extensos textos.
Citação ABNT:
CARNEIRO, J. M. T.; DIB, L. A. R. O uso da Internet em surveys: oportunidades e desafios. Administração: Ensino e Pesquisa, v. 12, n. 4, p. 641-670, 2011.
Citação APA:
Carneiro, J. M. T., & Dib, L. A. R. (2011). O uso da Internet em surveys: oportunidades e desafios. Administração: Ensino e Pesquisa, 12(4), 641-670.
Link Permanente:
http://www.spell.org.br/documentos/ver/31408/o-uso-da-internet-em-surveys--oportunidades-e-desafios/i/pt-br
Tipo de documento:
Artigo
Idioma:
Português
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