Marketing social: abordagem histórica e desafios contemporâneos Outros Idiomas

ID:
31916
Resumo:
No atual momento em que as questões de ordem social ganham cada vez mais importância é necessário conhecer as contribuições do marketing social. Existem muitas contradições entre o conceito de marketing social e diferentes terminologias que dificultam o entendimento da disciplina. Assim é importante a compreensão das questões conceituais acerca do marketing social, permitindo uma diferenciação entre este e outros conceitos do marketing e sociedade. O trabalho busca compreender como o marketing social se desenvolveu desde sua origem até seu estágio atual e quais são as linhas de pesquisa emergentes e desafios futuros da disciplina.
Citação ABNT:
SCHNEIDER, G.; LUCE, F. B. Marketing social: abordagem histórica e desafios contemporâneos. Revista Brasileira de Marketing, v. 13, n. 3, p. 125-137, 2014.
Citação APA:
Schneider, G., & Luce, F. B. (2014). Marketing social: abordagem histórica e desafios contemporâneos. Revista Brasileira de Marketing, 13(3), 125-137.
DOI:
10.5585/remark.v13i3.2728
Link Permanente:
http://www.spell.org.br/documentos/ver/31916/marketing-social--abordagem-historica-e-desafios-contemporaneos/i/pt-br
Tipo de documento:
Artigo
Idioma:
Português
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