Um Estudo dos Determinantes da Decisão dos E-consumidores de Comprarem no Comércio Eletrônico Outros Idiomas

ID:
35185
Resumo:
O objetivo deste estudo foi identificar e categorizar os antecedentes que explicam a decisão dos e-consumidores de adotarem o comércio eletrônico para realizarem suas compras. Para tanto, realizou-se uma pesquisa quantitativa com 310 pessoas, estratificadas por quotas, dos estados de São Paulo, Rio de Janeiro, Minas Gerais e Espírito Santo. Os dados coletados foram analisados por meio de Modelagem de Equações Estruturais e o modelo proposto foi validado estatisticamente. Entre os principais resultados, destaca-se a constatação de que os consumidores optam pelo comércio eletrônico movidos pela percepção de que este canal de compras otimiza os resultados obtidos (determinantes funcionais), propicia diversão e prazer (determinantes hedonistas), é seguro e não os expõe a grande risco (determinante confiabilidade) e pela disponibilidade de tempo, distância geográfica envolvida na compra e flexibilidade no horário de funcionamento dos websites (determinantes situacionais). A principal contribuição desta pesquisa reside no esforço dos autores de criar um modelo para explicar a adoção do comércio eletrônico sob a perspectiva dos indivíduos, favorecendo a redução da lacuna teórica atualmente existente no que se refere ao estudo do e-consumidor.
Citação ABNT:
CERIBELI, H. B.; INÁCIO, R. O.; FELIPE, I. J. D. S. Um Estudo dos Determinantes da Decisão dos E-consumidores de Comprarem no Comércio Eletrônico. Revista Gestão & Tecnologia, v. 15, n. 1, p. 174-199, 2015.
Citação APA:
Ceribeli, H. B., Inácio, R. O., & Felipe, I. J. D. S. (2015). Um Estudo dos Determinantes da Decisão dos E-consumidores de Comprarem no Comércio Eletrônico. Revista Gestão & Tecnologia, 15(1), 174-199.
Link Permanente:
http://www.spell.org.br/documentos/ver/35185/um-estudo-dos-determinantes-da-decisao-dos-e-consumidores-de-comprarem-no-comercio-eletronico/i/pt-br
Tipo de documento:
Artigo
Idioma:
Português
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