36974

Ely Laureano Paiva
Cristiane Biazzin
Luiz Carlos Di Serio
Marta Cleia Ferreira de Andrade

Journal of Operations and Supply Chain Management

Biofuel has been pointed out as one “green” option for traditional fossil fuels like petroleum. Brazil is one the leading countries within this proposal competing globally with its sugar ethanol.. Nevertheless, there is a debate between corn ethanol and sugar ethanol .regarding the appropriateness to produce fuel instead of food in highly fertile regions. This industry is also severely criticized regarding its socio-environmental practices. We analyzed three cases identified as featuring best practices in this industry in Brazil. Two of the companies are located in the state of São Paulo, Southeastern Brazil, the most important region in sugar-ethanol production. The third is situated in the Brazilian Midwest, a region with fast growth in this industry. In this region, cattle, soy and corn have been substitute by sugarcane plantation. The results suggest that, when a company in this industry pursues a sustainable approach to its operations, it is possible to mitigate environmental impacts and to improve local social conditions. Such practices are potential sources of competitive advantage. However, clear gaps are still present regarding integration and collaboration along the supply chain. Nevertheless, sustainable business policies have also created new business opportunities. The continuous challenge is to develop synergetic operational capabilities that are able to mitigate environmental impacts, to decrease operational costs and to add value to the products.

biofuel, ethanol, green supply chain, integration, sustainability

PAIVA, E. L.; BIAZZIN, C.; SERIO, L. C.; ANDRADE, M. C. F. Is There a Bitter Flavor in Sustainability for the Sugar-Alcohol Industry?. Journal of Operations and Supply Chain Management, v. 8, n. 1, p. 46-56, 2015.

Paiva, E. L., Biazzin, C., Serio, L. C., & Andrade, M. C. F. (2015). Is There a Bitter Flavor in Sustainability for the Sugar-Alcohol Industry?. Journal of Operations and Supply Chain Management, 8(1), 46-56.

10.12660/joscmv8n1p45-56

http://www.spell.org.br/documentos/ver/36974/is-there-a-bitter-flavor-in-sustainability-for-the-sugar-alcohol-industry-/i/pt-br

Artigo

Inglês

Linton, J. D., Klassen, R. & Jayaraman, V. (2007). Sustainable supply chains: An introduction. Journal of Operations Management, 25(6), 1075–1082.

Angell, L. & Klassen, R. (1999). Integrating environmental issues into the mainstream: an agenda for research in operations management. Journal of Operations Management, 17(5), 575-598.

Beamon, B. M. (1999). Designing the green supply chain. Logistics Information Management, Bingley, 12(4), 332-342.

Boyer, K. K., & Lewis, M. (2002). Competitive Priorities: Investigating the need for trade-offs in Operations Strategy. Production and Operations Management, 11(1), 9-20.

Collis, J. & Hussey, R. (2005). Business Research. New York: Macmillan.

De Burgos, J. & Lorente, J.J.C. (2001). Environmental performance as an operations objective. 2001. International Journal of Operations and Production Management. 21(12), 15531572.

Dyllick, T. & Hockerts, K. (2002). Beyond the business case for corporate sustainability. Business Strategy and the Environment, 11(2), 130-141.

Eisenhardt, K. (1989). Building theories from case study research. Academy of Management Review, 14(4), 532-550.

Elkington, J. (1997). Cannibals with forks: the triple bottom line of 21st century business. Oxford: Capstone.

Everingham, Y. L., Muchow, R. C., Stone, R. C., Inman-Bamber, N. G., Singels, A., & Bezuidenhout, C. N. (2002). Enhanced risk management and decision-making capability across the sugarcane industry value chain based on seasonal climate forecasts. Agricultural Systems, 74(3), 459-477.

Farinelli, B., Carter, C. A., Lin, C. & Sumner, D. A. (2009). Import demand for Brazilian ethanol: a cross-country analysis, Journal of Cleaner Production, 17, 9-17.

George, A. L., & Bennett, A. (2004). Case Studies and Theory and Theory Development in the Social Sciences. Massachusetts:MIT Press.

Hall, J., Matos, S., Severino, L. & Beltrão, N. (2009). Brazilian biofuels and social exclusion: established and concentrated ethanol versus emerging and dispersed biodiesel, Journal of Cleaner Production, 17, 77-85.

Hayes, R. & Wheelwright, S. C., (1984). Restoring Our Competitive Edge: Competing Through Manufacturing. John Wiley, New York, NY.

Hutchins, M. J. & Sutherland, J. W. (2008). An exploration of measures of social sustainability and their application to supply chain decisions, Journal of Cleaner Production. 16, 1688–1698.

Kleindorfer, P.R., Singhal, K. & Van Wassenhove, L.N. (2005). Sustainable operations management. Production and Operations Management, 14(4), 482–92.

Kozloff, N. (2010). The Dirty Underside of Lula’s Clean Energy Revolution. Brazil’s biofueled paradise is looking more and more like a carbon-spewing wasteland. Foreign Policy.

Krajnc, D., Mele, M. & Glavi, P. (2007). Improving the economic and environmental performances of the beet sugar industry in Slovenia: increasing fuel efficiency and using by-products for ethanol, Journal of Cleaner Production, 15, 1240-1252.

Miller, J. G. & Roth, A. V. (1994). A Taxonomy of manufacturing strategies. Management Science, 40 (3), 285-304.

Pedroso, M. C. & Zwicker, R. (2007). Sustentabilidade na cadeia reversa de suprimentos: um estudo de caso do Projeto Plasma. São Paulo, RAE, 42 (4), 414-430.

Pereira, C.L.F., Ortega, E. (2010). Sustainability assessment of large-scale ethanol production from sugar cane, Journal of Cleaner Production, 18, 77-82.

Sarkis, J. (2003). A strategic decision framework for green supply chain management. Journal of Cleaner Production, 11, 397–409.

Schaffel, S.B. & La Rovere, E.L. (2010). The quest for eco-social efficiency in biofuels production in Brazil. Journal of Cleaner Production, 18, 1663-1670.

Schroeder, R. G., Bates, K.A. & Junttila, M.A. (2002). A resource‐ based view of manufacturing strategy and the relationship to manufacturing performance. Strategic Management Journal, 23(2), 105-117.

Skinner, W. (1969). Manufacturing missing link in corporate strategy. Harvard Business Review, 46 (3), 136-145.

Stuart, I., Mccutcheon, D., Handfield, R., Mclachlin, R. & Samson, D. (2002). Effective case research in operations management: a process perspective, Journal of Operations Management, 20(5), 419-433.

UNICA Report Sugarcane Industry in Brazil. 2013. Accessed online on May/16/2013 http://www.unica.com.br/documentos/publicacoes/

Wheelwright, S. C. & Bowen, H. K. (1996). The challenge of manufacturing advantage. Production and Operations Management, 5(1), 59–77.

Wheelwright, S. C. (1984). Manufacturing Strategy: Defining the Missing Link. Strategic Management Journal , 5(1), 77-91.

Yin, Robert K. (2009). Case Study Research: Design and Methods. Thousand Oaks, California: Sage.

Zhu, Q., Cote, R. P. (2004). Integrating green supply chain management into an embryonic eco-industrial development: a case study of the Guitang Group. Journal of Cleaner Production, 12, 1025–1035.