Título Inglês:
Social networks and the firm
Citação ABNT:
GOYAL, S.; GAGNON, J. Social networks and the firm
. RAUSP Management Journal, v. 51, n. 2, p. 240-243, 2016.
Citação APA:
Goyal, S., & Gagnon, J. (2016). Social networks and the firm
. RAUSP Management Journal, 51(2), 240-243.
Link Permanente:
http://www.spell.org.br/documentos/ver/41557/social-networks-and-the-firm-/i/pt-br
Referências:
Leskovec, J.; Adamic, L.A.; Huberman, B.A. (2007). The dynamics of viral marketing. ACM TWeb, 1.
Bala, V.; Goyal, S. (1998). Learning from neighbours. Review of Economic Studies, v. 65, p. 595-621.
Bloch, F.; Querou, N. (2013). Pricing in social networks. Games and Economic Behavior, v. 80, p. 263-281.
Bollobás, B. (1984). The evolution of sparse graphs. Graph theory and combinatorics (Cambridge, 1983). London: Academic Press.
Campbell, A. (2013). Word-of-mouth communication and percolation in social networks. American Economic Review, 103(6), 2466-2498.
Candogan, O.; Bimpikis, K.; Ozdaglar, A. (2012). Optimal pricing in networks with externalities. Operations Research, 60(4), 883-905.
Fainmesser, I. P.; Galeotti, A. (2016). Pricing network effects. Review of Economic Studies, 83(1), 165-198.
Farrell, F.; Saloner, G. (1986). Installed base and compatibility: Innovation, product preannouncements, and predation. American Economic Review, v. 76, p. 940-955.
Gagnon, J.; Goyal, S. (2015). Networks, markets, and inequality. Cambridge INET. Working Paper. n° 2015/06.
Galeotti, A.; Goyal, S. (2009). Influencing the influencer: A theory of strategic diffusion. RAND Journal of Economics, 40(3), 509-532.
Galeotti, A.; Goyal, S. (2010). The law of the few. American Economic Review, 100(4), 1468-1492.
Goyal, S.; Kearns, M. (2012). Competitive contagion in networks. STOC. Retrieved from http://cs.nyu.edu~stoc2012/default.htm
Katz, E.; Lazarsfeld, P. F. (1955). Personal influence: The part played by people in the flow of mass communications. New York: The Free Press.
Katz, M.; Shapiro, C. (1985). Network externalities, competition and compatibility. American Economic Review, 75(3), 424-440.
Keller, E.; Fay, B.; Berry, J. (2007). Leading the conversation: Influencers impact on word of mouth and the brand conversation. The Keller Fay Group, Word of Mouth Marketing Research Symposium.
Schramm, C. (2015). Capitalize on social media with big data analytics. Forbes. Retrieved from http:// onforb. es/1ngpxnQ
Tirole, J. (1994). The theory of industrial organization. Cambridge, MA: MIT Press.
