Criação e Captura de Valor em Relacionamentos Comprador-Fornecedor: Uma Nova Perspectiva Outros Idiomas

ID:
42926
Resumo:
Este artigo desenvolve e testa um novo modelo de criação e captura de valor em relacionamentos entre compradores e fornecedores. Além de incluir tanto criação quanto captura de valor no mesmo modelo, a criação de valor é esmiuçada, identificando-se suas fontes – intrínseca e relacional. O valor intrínseco é o conjunto de benefícios oriundos dos recursos que uma parte detém e que podem ser capturados pela outra devido ao relacionamento entre elas, mesmo que este relacionamento não seja colaborativo. O valor relacional abrange os benefícios mútuos que são criados à medida que a colaboração entre o comprador e o fornecedor aumenta. O modelo foi testado por meio de uma survey com 127 díades (comprador e fornecedor). Os resultados indicaram que ambas as empresas beneficiam-se do valor total criado pelo relacionamento, mas o grau de captura de valor varia. O valor percebido pelo fornecedor é maior do que o percebido pelo comprador, o que, consequentemente, leva o fornecedor a impulsionar ainda mais seus esforços para assegurar a continuidade do relacionamento.
Citação ABNT:
TESCARI, F. C.; BRITO, L. A. L. Value Creation and Capture in Buyer-Supplier Relationships: A New Perspective . Revista de Administração de Empresas, v. 56, n. 5, p. 474-488, 2016.
Citação APA:
Tescari, F. C., & Brito, L. A. L. (2016). Value Creation and Capture in Buyer-Supplier Relationships: A New Perspective . Revista de Administração de Empresas, 56(5), 474-488.
DOI:
http://dx.doi.org/10.1590/S0034-759020160503
Link Permanente:
http://www.spell.org.br/documentos/ver/42926/criacao-e-captura-de-valor-em-relacionamentos-comprador-fornecedor--uma-nova-perspectiva-/i/pt-br
Tipo de documento:
Artigo
Idioma:
Inglês
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