42936

Benny Kramer Costa
Saulo Fabiano Amâncio-Vieira
Mauro Lemuel de Oliveira Alexandre
Viviane Celina Carmona

Revista de Administração FACES Journal

O presente artigo visa a compreender de que forma se processa a inserção e o envolvimento dos stakeholders nas estratégias existentes na atividade do turismo. Para tanto, utilizou-se como referencial a teoria dos stakeholders. A partir da abordagem qualitativa, o trabalho realizado enquadra-se como sendo uma pesquisa do tipo exploratória e descritiva, utilizando-se o método de estudo de casos múltiplos. Conclui-se que o processo de desenvolvimento do turismo tem estreita relação com o papel dos diversos stakeholders, cuja perspectiva é necessária se compreender em prol do alcance do desenvolvimento, contemplando as dimensões econômica, social e ambiental e competitiva.

Estratégia, Formulação Estratégica, Stakeholder, Turismo

COSTA, B. K.; AMÂNCIO-VIEIRA, S. F.; ALEXANDRE, M. L. O.; CARMONA, V. C. Articulação de Stakeholders e Estratégias no Setor Turístico Brasileiro: uma Investigação em Localidades. Revista de Administração FACES Journal, v. 15, n. 3, p. 8-26, 2016.

Costa, B. K., Amâncio-vieira, S. F., Alexandre, M. L. O., & Carmona, V. C. (2016). Articulação de Stakeholders e Estratégias no Setor Turístico Brasileiro: uma Investigação em Localidades. Revista de Administração FACES Journal, 15(3), 8-26.

http://www.spell.org.br/documentos/ver/42936/articulacao-de-stakeholders-e-estrategias-no-setor-turistico-brasileiro--uma-investigacao-em-localidades/i/pt-br

Artigo

Português

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