M-Commerce: Uma Revisão da Literatura Focada nos Ofertantes do Serviço Outros Idiomas

ID:
44013
Resumo:
Esta pesquisa teve o objetivo de identificar vantagens e desafios que as organizações encontram ao oferecerem o serviço de m-commerce. Foi realizada busca sistemática na literatura e bibliometria, classificando os 16 trabalhos encontrados, e análise descritiva de conteúdo, apresentando e discutindo os resultados reportados nestes artigos. Quanto aos resultados deste estudo, podem ser elencados os seguintes: há poucos estudos que analisam os ofertantes do serviço de m-commerce; não existe uma revista específica que publica estudos com o foco aqui tratado; as pesquisas não são focadas em um setor empresarial específico; há diversos benefícios que uma empresa pode obter ao oferecer o serviço de m-commerce, entretanto, também há barreiras que necessitam ser superadas; e algumas diretrizes devem ser seguidas para que se obtenha sucesso no mercado de m-commerce.
Citação ABNT:
SCHNEIDER, W. A.; TEZZA, R. M-Commerce: Uma Revisão da Literatura Focada nos Ofertantes do Serviço . Contextus - Revista Contemporânea de Economia e Gestão, v. 14, n. 3, p. 117-139, 2016.
Citação APA:
Schneider, W. A., & Tezza, R. (2016). M-Commerce: Uma Revisão da Literatura Focada nos Ofertantes do Serviço . Contextus - Revista Contemporânea de Economia e Gestão, 14(3), 117-139.
Link Permanente:
http://www.spell.org.br/documentos/ver/44013/m-commerce--uma-revisao-da-literatura-focada-nos-ofertantes-do-servico--/i/pt-br
Tipo de documento:
Artigo
Idioma:
Português
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